The Power of Connectors

Have you ever made a life-changing connection? An introduction to someone new can be a powerful force. New connections are made everyday, expanding personal networks and opening up doors to new opportunities.

You may not give much thought to the connections you make on a day-to-day basis, but these interactions are a great opportunity to help your tax business by taking on the role of a connector.

Why is being a connector so important?

Plain and simple, connectors are the builders of community. By introducing others, you’re establishing yourself as someone who cares about the needs of others, which people remember down the line. Supporting a community isn’t just about getting the word out about your tax business–many times it’s just the right thing to do.

Another great way to think about this is to remember the golden rule. When you are helpful to others, others are more likely to be helpful to you. Of course, there are no guarantees, and you shouldn’t become a connector solely because your business might be better for it. However, if you’re looking to meet new people, what better way to start than embrace the role of someone who makes connections?

You may not think of yourself as a connector, but the truth is that everyone can be one! In business, it’s not about what you know, but who you know. While The Income Tax School can teach you everything you need to know about starting a successful tax business, you still need clients in order to have a prosperous tax business. In other words, if you want to have a successful career as a tax preparer, you’re going to have to meet at least a few people along the way.

How becoming a connector can help you grow your tax business

Making connections for others can:

• • Demonstrate priceless value and credibility to both returning and prospective clients. Whether nationally or locally, you can’t put a dollar amount on helping others solve their problems. It’s a valuable trait that affirms others wanting to work with you.
    
  • Help you find new clients. There’s still a lot to be said about the power of a reliable recommendation. Connect others, and others will inevitably connect you. Plus, you never know who you might meet!
  • Improve your marketing skills and service offerings by gaining a better understanding of different client needs. Maybe you discover a local niche that’s not being served by other tax practices, or perhaps you find a new method of leveraging your services. You’ll never know if you don’t ask questions and figure out what others need.
  • Meet other connectors in your community. Connectors come in many forms. Being present affords you the opportunity to meet with connectors who are tapped in at many different levels, be it your neighborhood, city, region, or beyond.

How to Become a Connector

Here are some easy ways to become a better connector today:

• Ask others about the current challenges they’re facing, business or otherwise. Could you or someone you know be of help?
  
• Make introductions for those in your network with similar interests and needs. Never underestimate the power of putting in a good word for others!
  
• Bring your network together by hosting an event at your business. This can be a great way for you to strengthen your current relationships while helping your network forge new ones.
  
• Think strategically about who might be in need of a connection. Who are the players? How can their problems be solved in a mutually beneficial way?
• Express gratitude next time you’re introduced to a meaningful connection. Never underestimate the power of a sincere THANK YOU!

While not everyone enjoys taking on the role of being a connector, anyone can improve their ability to make connections in meaningful ways. Without the power of connections, The Income Tax School wouldn’t be able exist, let alone serve as a helpful resource for hundreds of up-and-coming professionals every year. What are your suggestions for those looking to improve their connection skills? Let us know in the replies!