Getting people to talk about your business when you run a tax or accounting firm is not easy. Sure, if you’ve got a huge marketing budget that allows you to run television ads that promise huge tax savings each year you could…
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13 Ways to Be More Efficient This Tax Season
Tax season goes down the same way every year: crickets in January, flocks in March and April. As much as we encourage clients to come in early for their tax preparation appointments, the reality is that the number of returns we prepare…
4 Mid-Season Outreach Promotions to Try
It’s the middle of tax season. Do you have your marketing caps on? Now is about the time that tax season is starting to set in for taxpayers. It’s the perfect opportunity for you to reach out to potential clients, current clients,…
Give Your Clients the VIP Treatment
As important as it is to gain new clients, it is just as important to keep the clients you have. In fact, it is cheaper to retain clients than it is to replace unhappy ones with new ones. The best way to…
Three Ways To Get Clients Through Your Door This Tax Season
As tax season marches on, how are you reaching new clients? Are you promoting in the all the right places? Do you have an enticing offer to get them to try your business? Here are three ideas to help drive traffic through…
How to Qualify For A Deduction Under Work Related Education
Chances are, if you are reading this blog you are either a tax preparer who has taken continuing education courses, a tax preparer who has just completed their tax education, or a tax student. Either way, it’s tax time, and the question…
Are You Putting Your Marketing Dollars In The Right Places?
When I think about all of the avenues of advertising a business has to choose from, two quotes come to mind. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker “A man…
4 Ways to Optimize Your Print Mailers This Tax Season
Thanks to email and the Internet, tax businesses in general do a lot less print mail than they used to. Even so, print mail is making a bit of a comeback and many tax firms still use it to drive business during tax season.…
Grow Your Company With An Advisory Board
“No man is an island; entire of himself…” This famous line written in 1624 by English poet John Donne is still sage advice for anyone, especially an entrepreneur. If you’re satisfied being an independent contractor compensated directly in proportion to your personal…
Don’t Miss This Crucial Step In Gaining Your Record Of Completion
If you’re currently trying to gain your IRS Record of Completion, the IRS wants to make sure you don’t miss a step. Have you completed the requirements of the AFTR program? Did you completed the required continuing education by Dec. 31, 2015? Have you…
What’s In Store For The 2016 Tax Season? Get The Scoop
What’s in store for the 2016 tax season? While we don’t have a crystal ball that sees into the future, we have been following IRS updates, tax industry news, and other sources that can paint a pretty good picture of what tax…
5 New Year’s Resolutions To Make Your Tax Season The Best One Yet
It’s almost that time… No not the new year, tax time! Hopefully you’ve all had a restful, relaxing holiday season and are ready for the start of the tax season. Don’t leave your New Year’s resolutions to personal growth, make some for…