Outside of preparing taxes for your clients, how involved are you in your community? Maybe you get out and network at your local Chamber; maybe you’re in a BNI group. While those two things are great for networking and relationship building, they don’t…
Displaying: Growing Your Tax Business
The One Score You Need to Grow Your Tax Business
As a business owner it’s important to track the growth of your company. You can look at revenue, you can look at customer growth, retention and attrition, etc. If you really want to know how your business is doing, or predict future growth, you’ve…
Creating Word of Mouth for Your Tax Business
Getting people to talk about your business when you run a tax or accounting firm is not easy. Sure, if you’ve got a huge marketing budget that allows you to run television ads that promise huge tax savings each year you could…
4 Mid-Season Outreach Promotions to Try
It’s the middle of tax season. Do you have your marketing caps on? Now is about the time that tax season is starting to set in for taxpayers. It’s the perfect opportunity for you to reach out to potential clients, current clients,…
Give Your Clients the VIP Treatment
As important as it is to gain new clients, it is just as important to keep the clients you have. In fact, it is cheaper to retain clients than it is to replace unhappy ones with new ones. The best way to…
Three Ways To Get Clients Through Your Door This Tax Season
As tax season marches on, how are you reaching new clients? Are you promoting in the all the right places? Do you have an enticing offer to get them to try your business? Here are three ideas to help drive traffic through…
Are You Putting Your Marketing Dollars In The Right Places?
When I think about all of the avenues of advertising a business has to choose from, two quotes come to mind. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker “A man…
Grow Your Company With An Advisory Board
“No man is an island; entire of himself…” This famous line written in 1624 by English poet John Donne is still sage advice for anyone, especially an entrepreneur. If you’re satisfied being an independent contractor compensated directly in proportion to your personal…
One Way to Gain an Edge on National Tax Firms
“I know you’re a tax preparer, but I file [insert special tax situation], do you know how to prepare taxes for someone like me?” This question is bound to happen as a tax preparer. While you know that your tax training (hopefully)…
Strategic Business Plan Essentials
A Strategic Business Plan is important to your company’s growth and success. Have you thought of and included all of the essential things needed to make a strong and effective plan? Here are the essentials. Company Mission Your company Mission Statement is…
Adopting A Servant Leadership Model For Your Tax Business
Servant leadership is at the heart of how we do business both at The Income Tax School and at Peoples Tax, our sister company. It’s so important as a business owner that you set strong values for your organization to follow. For…
Social Media Best Practices for Tax Offices
If you haven’t established a presence on social media, you are behind the times. Social media is a great way to connect with clients and reach potential customers where they spend most of their time: online. Did you know that 70% of…