This week is National Small Business Week, a week dedicated to celebrating and supporting small businesses in your community. Although The Income Tax School is a National Business, its sister company, Peoples Tax is a small business. The Income Tax School actually…
Displaying: Growing Your Tax Business
How to Fix the Tax Preparer Shortage
One of the biggest challenges tax business owners face (besides the tax law changes) is staffing their firms with qualified tax preparers. The qualified tax pros of yesterday are either retiring, happy where they are, or have gone out on their own…
3 Ways to Earn PR for Your Tax Business
In the world of digital marketing, there are three types of content (or medias): earned media, paid media, and owned media. Earned media is press (PR). When you get a mention or article written about you (without paying for it), that’s earned…
The Power of Connectors
Have you ever made a life-changing connection? An introduction to someone new can be a powerful force. New connections are made everyday, expanding personal networks and opening up doors to new opportunities. You may not give much thought to the connections you…
Who Is Your Ideal Tax Client?
Tax business owners who are just starting out often get fatigued when it comes to acquiring new clients. When asked who their ideal client is, the answer tends to be “everyone!” While it’s true that everyone has to pay taxes, casting that…
8 Ways to Gain New Clients This Tax Season
It’s the start of a new tax season. Is your marketing plan in place and ready to go? Do you how you’re going to get new clients this year? Marketing plan or not, here are some ideas to help you get clients…
How Some Practices Achieve ROIs of 2,387% and Others Fail
The following article is a guest blog post by Joy Gendusa of Postcardmania There’s ONE main factor which differentiates successful direct mail tax preparation campaigns from those that flounder and end up being a waste of money. But before I tell…
Are You a Connector?
Have you heard of the philosophy “Givers Gain”? It’s a BNI principle based on the law of reciprocity. Networking should be an important part of your business. It’s a tried and true way to build your network, spread the word about your…
How One Blog Post Generated Thousands of Hits
Last year we wrote a blog post on the Peoples Tax blog (our sister tax preparation company) with line by line explanations on filling out a W4. Each month, no matter what we write about, this blog is the most visited…
Go Back to School this Fall and Win Big Next Tax Season
Want to earn more as a tax preparer this coming tax season? That means you need learn more. Gaining knowledge and experience as a tax preparer is the only way to earn more money in the industry. That means it’s time to…
Introducing: Guide to Start and Grow Your Successful Tax Business
I’m excited to announce the release of my book, Guide to Start and Grow Your Successful Tax Business! This 289-page book is a go-to guide for anyone looking to start or grow a tax business. The guide covers everything from learning tax…
The Benefits of Guest Blogging for Your Tax Business
Content marketing has become an important part of marketing for every business. Beyond sharing your expertise on your blog or creating white papers for download, there’s another great option – that could help get you in front of fresh eyeballs. It’s called…